About Us

New Zealand manufactured.

Baby Essentials is a 100% New Zealand, 100% blended and packed in New Zealand
from local & imported ingredients. Distributed by NutraForm Ltd, a wholly owned
New Zealand company.

Baby Essentials is a product of vigorous research and development, quality assurance and consumer testing by New Zealand's leading paediatric food technologists. The manufacturer of Baby Essentials, NutraForm Ltd, incorporates world class technologies including a computerised central monitoring system that provides total food security, from raw material control monitoring at receipt in store, to barcode recording of all movements of that raw material in the manufacturing process, with full historical trace-back, if required. The production facility includes temperature and humidity controlled rooms with positive air systems, separate blending rooms, and raw material dispensary.

More and more parents are choosing Baby Essentials Baby Formula because they know it to be a product they can trust.

Nutraform Ltd believes that New Zealand made products are some of the best in the world. Enjoy a taste of New Zealand.

Baby Essentials optimizes leading innovative technologies assuring the highest standards and quality across the Baby Essentials range of infant & toddler formula.

Craig Furze

Craig Furze is highly skilled in the implementation of domestic and international management and marketing systems. He has been a driving force through participation and ownership in the development of a number of very successful companies from the ground up. From this valuable experience he has developed a vast array of relevant skills which will contribute greatly to the growing success of NutraForm.

Glenn Furze
Cert B Mgnt (NZIM)


Glenn Furze is the founder of Bella Vi a well respected natural mineral makeup company. Glenn developed the company from ground floor into one of New Zealand's most recognised mineral makeup brands with expansions into the international market. Glenn brings to NutraForm his creative and innovative approach in business structure and business operations while combining his expertise in marketing.

Baby Essentials®
to complete your baby's nutritional requirements.
how can
Baby Essentials®
help my baby?